Why Clouds?

I have been working on my piece for somtime now and when someone that i showed a work in progress to asked me “Why Clouds” it made me think i havent actuly exsplained my thinking it just seamed right so here it goes…


Clouds for me represent the perfect metaphor in relation to links. Clouds are objects that travel around disappear and reappear often change shape or form but allways providing the same job much like a link that takes us around cyberspace even though we dont fully know where we are going we know that we will end up some where else. Links also come and go with websites and they too change shape form being used within images, text, quote’s etc. So to me clouds are similar arnd provide a very literal image version of a Link they also provide a nice contrasting astetic and make great content boxes.


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